SEO Company in South Melbourne
GoingIT helps Melbourne businesses win more enquiries and sales from Google and AI search. Our SEO specialists plan, deliver and report on every campaign. We also build websites, so technical fixes do not sit in a developer queue for months.
Many Melbourne businesses pay for SEO every month. They receive reports full of rankings, impressions and traffic charts. Yet nobody can say how many leads came from organic search.
Ask yourself three questions:
If the answers are unclear, your SEO is not doing its job. We fix that by tying every task to a commercial goal. We track enquiries, sales and assisted conversions in GA4 and Google Search Console.
SEO in Melbourne is more competitive than ever, and ranking alone is not enough. At Going IT, we focus on data-driven SEO strategies that improve search visibility, drive qualified traffic, and generate consistent leads and revenue. From technical SEO and content to link building and local SEO, our team builds strategies designed for long-term growth.
We map your keywords to buyer intent, find the topics competitors rank for that you do not, and produce the content that closes the gap. Every piece is written by people who understand your market, reviewed by a specialist, and built around the questions your sales team actually gets asked.
Our in-house specialists build your strategy from keyword cluster research and competitor content-gap analysis in Ahrefs and Semrush, then align it to your sales cycle so traffic converts into qualified leads, not just sessions.
We report on commercial outcomes, not vanity metrics. You get a monthly Looker Studio dashboard tracking keyword movement, assisted conversions and organic revenue from GA4 and Search Console, plus a strategy call to explain what changed and what we do next.
A growing share of research now happens inside AI Overviews, ChatGPT and Perplexity, where you get no click unless you are cited. We structure your content so these systems can extract and attribute it, build the entity signals they rely on, and track where your brand appears in AI answers.
Most Melbourne service businesses get more calls from the map pack than from organic listings. We optimise your Google Business Profile, clean up local citations across Australian directories, manage review velocity, and report map pack rankings on a suburb grid rather than a single city-wide average that hides where you are losing.
We plan and implement hreflang, choose the right domain and URL structure for each market, and localise content for search behaviour that differs by country. You get one roadmap that scales visibility and revenue across regions without cannibalising your existing rankings.
We crawl your live site in Screaming Frog, find what blocks indexation and wastes crawl budget, and fix it: redirect chains, orphaned pages, duplicate parameters and broken canonicals. We benchmark Core Web Vitals against field data in Search Console, because Google ranks on what real users experience, not lab scores.
For Shopify, WooCommerce and Magento stores we map intent across the catalogue, fix the faceted navigation that quietly generates thousands of duplicate URLs, implement product and review schema, and prioritise the pages where ranking movement converts to revenue. We report organic revenue and assisted conversions, not sessions.
For large sites, we manage technical SEO at scale, template-level optimisation, and the governance that keeps many stakeholders aligned. We work inside your existing dev sprints and CMS, prioritise fixes by revenue impact, and give each team the reporting it needs to act.
We optimise titles, headings, internal links, metadata and page content against the intent behind each target keyword. We prioritise the pages closest to page one first, so you see qualified traffic move while the longer authority work compounds.
We earn links from Australian publications, industry bodies and relevant businesses through genuine outreach, commentary and original data. No PBNs, no purchased link packages, no directory blasts. Every link we build is one we would be comfortable showing you the outreach email for.
We target the long, high-intent search terms decision-makers use during a considered purchase, map content to a longer sales cycle, and align SEO with your ABM and LinkedIn activity. We measure success in qualified pipeline, not raw traffic.
Here is what clients say about working with our team. These reviews come from our Google Business Profile.
Book a free SEO audit with our Melbourne team. We will review your site, rankings and competitors. Then we will show you the changes most likely to grow your enquiries.
Plenty of agencies promise rankings. Here is what working with a Melbourne SEO agency like ours actually looks like.
You Talk to the People Doing the Work
In-house SEO specialists run your campaign from start to finish. The person who plans your strategy is the person you speak with each month. Nothing gets lost between sales and delivery.
SEO and Web Development Under One Roof
Many SEO fixes stall because a separate developer must action them. Our team also delivers website design and development. We can implement technical changes directly when you need us to.
Reporting Built Around Enquiries
We track calls, forms and sales from organic search, not just rankings. Every report shows what changed and why it matters. It also sets out exactly what we will do next month.
Ethical, Long-Term Methods
We follow Google’s search guidelines and avoid shortcuts that put your site at risk. We never buy links or use private blog networks. We never promise rankings we cannot control.
A Real Office in South Melbourne
GoingIT is 100% Australian owned and based in South Melbourne. Our office is at Level 5, 20-22 Albert Rd. You are welcome to meet the team in person to plan your campaign.
SEO often works best alongside paid search and social media. Our digital marketing services team can run those channels with your SEO campaign.
We follow structured, advanced SEO strategies backed by AI that help Australia-wide businesses enhance search performance as buyer behaviour or algorithms evolve, regardless of small business, B2B, and enterprise environments.
Our dedicated SEO consultants conduct a thorough audit to understand your business model, market, competitors, and technical landscape, ensuring SEO strategy and KPIs align with growth objectives.
We conduct advanced keyword research using search volume analysis, competitor gap analysis, and demand insights, grouping keywords by intent and value to boost high-quality traffic that is more likely to convert.
We audit crawlability, site architecture, performance, and indexing to uncover technical issues limiting rankings and user experience, then apply proven technical SEO strategies to rank at the top of the Google SERP.
We create authority-driven content that supports the entire SEO lifecycle, translating brand positioning and keyword insights into content that ranks, engages, and converts across every stage of the buyer journey.
We optimise on-page SEO across content, metadata, structure, and user experience to improve crawl efficiency and engagement, and strengthen off-page SEO to lift rankings, conversion rates, and reduce CACs.
We boost SERP rankings through high-quality link building that earns genuine backlinks from relevant and reputed websites, strengthening DA, improving search performance, and attracting high-quality, conversion-ready traffic.
We provide clear performance reporting through monthly reports and dashboards that show keyword progress, traffic quality, and revenue contribution, supported by ongoing optimisation and quarterly reviews.
We work with Melbourne and Australian businesses across many sectors. Recent SEO campaigns include:
Rankings only matter when they lead to calls, forms and sales. Here is what our SEO experts have delivered for recent clients. Each result links to the full case study.
Our SEO specialists at Level 5, 20-22 Albert Rd, South Melbourne review your website and rankings. We crawl your site with Screaming Frog and compare your keyword coverage with competitors in Ahrefs and Semrush. Call 1800 13 1300 or email info@goingit.com.au to book your free SEO audit.
Most Australian SEO retainers cost $1,500 to $5,000 per month in 2026. Local campaigns often start around $1,000 to $2,000 monthly. Competitive or national campaigns can reach $5,000 to $10,000 or more. One-off SEO audits usually cost $2,000 to $10,000, depending on website size. Hourly consulting typically costs $100 to $300.
GoingIT prices every SEO campaign on the work your website actually needs, not a fixed package. Your quote reflects your site’s size, competition, goals and support level. We also factor in AEO for AI search visibility. After a free audit, you receive a clear scope and monthly price before committing.
SEO cost depends mainly on competition and your website’s size and condition. A 20-page local service site needs far less work than a large online store. Content, link building and technical needs also affect price. Targeting all of Australia costs more than one suburb, and adding AEO expands the scope.
AEO (answer engine optimisation) helps your business get cited in Google AI Overviews, ChatGPT and Perplexity. Many Australian agencies include AEO within SEO retainers. Dedicated AI search retainers often cost $2,500 to $8,000 or more monthly. We plan SEO and AEO together, because both rely on strong content, technical health and authority.
Very cheap SEO often relies on automated reports, thin content or low-quality links. These shortcuts waste budget and can harm your rankings. Before signing, ask each provider exactly what work they complete every month. A clear, detailed scope matters far more than the headline price.
Google says most SEO improvements take four months to a year to show benefit. Technical fixes and quick wins can show results sooner. Competitive Melbourne keywords often take longer. We set realistic milestones in your first month and report against them every month.
No. No one can guarantee a Google ranking, and Google says so itself. Rankings shift with algorithm updates, competitor activity and personalisation. We commit to consistent work, transparent reporting and honest advice. Be cautious of any SEO agency that promises a guaranteed position.
SEO is worth it when customers search for what you sell and you can wait months for returns. Over time, it often reduces reliance on paid ads. Our free audit shows whether the search demand in your market justifies the investment for your business.
Each month covers the tasks on your roadmap, such as technical fixes, page optimisation, content and link building. Where AEO is included, we structure content for AI answers and track brand mentions. You also get a Looker Studio report and a monthly strategy call.
Google Ads buys paid placement in search results, and traffic stops when spending stops. SEO earns unpaid visibility in organic results and AI answers. Ads deliver faster traffic, while SEO builds long-term value. Many businesses use both, and our Google Ads management team can run them together.
Yes. Our office is in South Melbourne, and we run SEO campaigns for businesses across Australia. Our case studies include clients in Melbourne, Sydney and national organisations. We meet online or in person and report the same way, wherever your business is based.
Yes. We optimise your Google Business Profile, fix inconsistent business details and improve local content and reviews. Google ranks local results on relevance, distance and prominence. We improve the factors you can control and track your map pack rankings suburb by suburb.
Yes. Our AEO work structures your content clearly for AI systems. ChatGPT and Google AI Overviews can then understand and cite it. We also build brand mentions across trusted Australian websites. Google says AI Overviews need no special markup, so strong SEO foundations matter most.