Do you know – What percentage of your leads came through your website through the organic search (SEO) campaign?
Are you paying more for your Google Ads campaign because the target audience cannot find you back online when your ads are not visible to them?
Do your clients talk about what they found on your website when you talk to them?
When these answers are unclear, it’s likely your SEO campaign does not exist or is not working at all for your brand.
GoingIT is a strategic SEO agency in Melbourne that combines deep technical SEO expertise, bespoke SEO strategies, and data-driven insights with the responsible use of AI to analyse search behaviour, surface intent patterns, and prioritise opportunities aligned with commercial intent to drive sustainable revenue growth. Our SEO experts have been delivering over 90% growth in organic traffic and more than 400% growth in organic revenue, consistently outperforming competitors in a highly competitive, evolving digital landscape.
We map your keywords to buyer intent, find the topics competitors rank for that you do not, and produce the content that closes the gap. Every piece is written by people who understand your market, reviewed by a specialist, and built around the questions your sales team actually gets asked.
Our in-house specialists build your strategy from keyword cluster research and competitor content-gap analysis in Ahrefs and Semrush, then align it to your sales cycle so traffic converts into qualified leads, not just sessions.
We report on commercial outcomes, not vanity metrics. You get a monthly Looker Studio dashboard tracking keyword movement, assisted conversions and organic revenue from GA4 and Search Console, plus a strategy call to explain what changed and what we do next.
A growing share of research now happens inside AI Overviews, ChatGPT and Perplexity, where you get no click unless you are cited. We structure your content so these systems can extract and attribute it, build the entity signals they rely on, and track where your brand appears in AI answers.
Most Melbourne service businesses get more calls from the map pack than from organic listings. We optimise your Google Business Profile, clean up local citations across Australian directories, manage review velocity, and report map pack rankings on a suburb grid rather than a single city-wide average that hides where you are losing.
We plan and implement hreflang, choose the right domain and URL structure for each market, and localise content for search behaviour that differs by country. You get one roadmap that scales visibility and revenue across regions without cannibalising your existing rankings.
We crawl your live site in Screaming Frog, find what blocks indexation and wastes crawl budget, and fix it: redirect chains, orphaned pages, duplicate parameters and broken canonicals. We benchmark Core Web Vitals against field data in Search Console, because Google ranks on what real users experience, not lab scores.
For Shopify, WooCommerce and Magento stores we map intent across the catalogue, fix the faceted navigation that quietly generates thousands of duplicate URLs, implement product and review schema, and prioritise the pages where ranking movement converts to revenue. We report organic revenue and assisted conversions, not sessions.
For large sites, we manage technical SEO at scale, template-level optimisation, and the governance that keeps many stakeholders aligned. We work inside your existing dev sprints and CMS, prioritise fixes by revenue impact, and give each team the reporting it needs to act.
We optimise titles, headings, internal links, metadata and page content against the intent behind each target keyword. We prioritise the pages closest to page one first, so you see qualified traffic move while the longer authority work compounds.
We earn links from Australian publications, industry bodies and relevant businesses through genuine outreach, commentary and original data. No PBNs, no purchased link packages, no directory blasts. Every link we build is one we would be comfortable showing you the outreach email for.
We target the long, high-intent search terms decision-makers use during a considered purchase, map content to a longer sales cycle, and align SEO with your ABM and LinkedIn activity. We measure success in qualified pipeline, not raw traffic.
Book a free strategy session and discover what’s stopping your website from generating more leads and sales.
With over a decade of hands-on SEO expertise, we centralise information across channels, collaborate closely with marketing and technology teams, and implement emerging AI practices to plan, execute, measure, and grow SEO strategies, boosting conversions. Our audit and optimisation frameworks stabilise rankings, improve crawl efficiency, and support growth across large, evolving websites. We, as a renowned digital marketing agency in Melbourne with a global footprint, map keywords to buyer intent, track assisted conversions, and analyse how organic traffic supports lead progression across channels.
Our in-house SEO specialists in Melbourne bring over a decade of hands-on experience across AI SEO, technical SEO, local and international SEO, eCommerce SEO, keyword research and content mapping, link building and digital PR, and content production. You work directly with the people running your campaign, not a sales layer.
We follow structured, advanced SEO strategies backed by AI that help Australia-wide businesses enhance search performance as buyer behaviour or algorithms evolve, regardless of small business, B2B, and enterprise environments.
Our dedicated SEO consultants conduct a thorough audit to understand your business model, market, competitors, and technical landscape, ensuring SEO strategy and KPIs align with growth objectives.
We conduct advanced keyword research using search volume analysis, competitor gap analysis, and demand insights, grouping keywords by intent and value to boost high-quality traffic that is more likely to convert.
We audit crawlability, site architecture, performance, and indexing to uncover technical issues limiting rankings and user experience, then apply proven technical SEO strategies to rank at the top of the Google SERP.
We create authority-driven content that supports the entire SEO lifecycle, translating brand positioning and keyword insights into content that ranks, engages, and converts across every stage of the buyer journey.
We optimise on-page SEO across content, metadata, structure, and user experience to improve crawl efficiency and engagement, and strengthen off-page SEO to lift rankings, conversion rates, and reduce CACs.
We boost SERP rankings through high-quality link building that earns genuine backlinks from relevant and reputed websites, strengthening DA, improving search performance, and attracting high-quality, conversion-ready traffic.
We provide clear performance reporting through monthly reports and dashboards that show keyword progress, traffic quality, and revenue contribution, supported by ongoing optimisation and quarterly reviews.
While traditional SEO can take 6 months, our AI-driven approach at GoingIT often identifies “low-hanging fruit” opportunities within the first 90 days, focusing on high-intent, low-volume keywords that drive immediate inquiries.
Yes, a lot more than just SEO services in Melbourne. We offer a suite of digital marketing services, including;
Before hiring an SEO agency, ask about their approach, the tools they use, and past case studies where the engagement was at least 2 years long. Ensure they use ethical (white-hat) methods and provide transparent reporting. Find out if they offer customised strategies rather than generic packages. A reputable SEO firm in Melbourne will explain its process transparently, set realistic goals, and focus on long-term success. Also, ask about communication frequency, support, and updates.
Yes. As a leading AI SEO Agency in Melbourne, we optimize your content to appear in AI-generated summaries and LLM responses, ensuring your brand stays visible as search habits evolve.