GoingIT plans, builds and manages paid campaigns for Melbourne and Australian businesses. We run Google Ads, Microsoft Ads, Meta, LinkedIn and emerging AI ad placements. Our team also builds the landing pages your ads point to, so clicks turn into enquiries.
Most accounts we audit are not broken. They leak. Small structural problems quietly drain budget every single day.
Here is what we find most often:
Paid advertising should be judged on cost per enquiry and return on ad spend. Here is what our campaigns have delivered for recent clients.
GoingIT is a Melbourne-based PPC agency managing Pay-Per-Click advertising for organisations looking for qualified enquiries, controlled acquisition costs, and clear visibility into campaign performance. We offer a comprehensive range of PPC marketing and management services, spanning consulting, campaign management, monitoring, analysis, and strategic guidance.
We design, launch, and manage paid campaigns that target high-intent search behaviour, reduce wasted spend, and convert traffic into measurable business outcomes. Our PPC specialists have managed over $300 million in paid media investment, driving more than $4 billion in revenue across diverse industry verticals.
Across SMEs and startups, our PPC specialists regularly restructure and optimise inherited campaigns, delivering 30–50% improvements in conversion rates within the first 30 days by tightening keyword intent, improving ad relevance, and validating conversion tracking, without increasing media spend.
We manage keyword architecture, bidding strategies, audience layering, and conversion tracking to ensure campaigns attract users who are ready to enquire, buy, or take meaningful action.
Our PPC specialists conduct a detailed consultation to understand your business objectives, margins, and performance expectations.
We perform in-depth keyword research, competitor analysis, and market assessment to identify high-intent opportunities with strong cost efficiency, filtering out low-value search terms early to prevent unnecessary spend.
Our team builds a well-structured ad account with organised campaigns, effective budget splits, and comprehensive negative keyword lists before launch.
We create conversion-focused ad copy and calls to action, supported by quality-checked conversion tracking to ensure accurate performance measurement.
Our specialists continuously optimise bids, keywords, ads, and audiences to improve conversion rates and reduce wasted spend, responding quickly to cost trends and search behaviour changes.
We monitor bids and budgets daily to ensure cost-effective performance.
Our team applies continuous testing, campaign refinement, and content improvement to maintain performance as markets and competition evolve.
GoingIT develops customised PPC strategies aligned to your market, margins, and business objectives. Our team structures campaigns around how customers search and convert, directing paid media spend toward measurable outcomes rather than generic traffic.
Our pay-per-click consulting focuses on conversion performance and Cost Per Lead (CPL), driving substantial revenue by improving lead quality and reducing wasted spend across multiple sectors.
As a Google Partner, our PPC experts stay up to date on platform updates, bidding changes, and new ad formats, ensuring campaigns remain compliant, competitive, and technically sound.
Our Melbourne-based team supports businesses targeting local, Australia-wide, and global markets. We design PPC strategies actively managing geo-targeting, budget allocation, and campaign segmentation that scale while maintaining cost control and instant performance visibility.
Most agencies hand you a list of landing page fixes and wait. Our web development team builds the pages instead, so a three-month delay becomes a two-week improvement.
Your Google Ads and Meta accounts stay in your name, with your own billing attached. Campaign history, audiences and conversion data remain yours if we ever part ways.
Ad spend is a risk, so most clients arrive cautious. Here is what they say once campaigns are running and enquiries are landing. Every review below comes from our Google Business Profile and is verified by Google.
Paid advertising has two separate costs. Your ad spend goes directly to Google, Microsoft, Meta or LinkedIn. Your management fee pays the team running the campaigns.
That is the range published by Melbourne agencies in 2026, and it sits separate from your ad spend. Many agencies recommend at least $1,500 to $2,000 per month in spend to gather useful data.
We price on the work your account needs, not a fixed package. Every quote is built after a free audit of your accounts.
Free audit. No obligation to proceed.
GoingIT helps businesses, including eCommerce brands maximise PPC performance by aligning paid campaigns with a strong SEO foundation, improving keyword coverage, relevance, and acquisition efficiency across product-driven searches.
Our PPC experts manage search, Performance Max, and keyword-based campaigns to capture high-intent traffic and convert demand into qualified leads.
We manage Google Shopping Ads that place your products in front of users actively searching to buy, improving click quality and conversion potential.
Our team runs display ads across relevant high-traffic websites using contextual, interest, demographic, and geographic targeting to support visibility and conversion.
Performance Max spends across Search, YouTube, Display, Gmail and Maps from one campaign. We use asset groups, brand exclusions and search term reporting to keep it accountable rather than automatic.
Our PPC specialists manage YouTube and in-stream ads that deliver measurable engagement and support awareness, consideration, and action.
We run paid social campaigns targeting users by interests, behaviour, and networks, supporting demand generation across major social platforms.
We manage Microsoft Ads to access lower-cost search traffic and complement Google Ads, particularly for competitive or B2B markets.
Meta reaches buyers before they start searching, which suits local services and considered purchases. We build audiences, creative variations and offers, then use the Conversions API to keep tracking accurate.
LinkedIn suits B2B brands selling to specific roles and industries. We target by job title, seniority, company size and industry, then use lead forms and remarketing to control costs.
We implement accurate conversion tracking and reporting so every PPC decision is based on real performance data.
We align ads with landing pages to ensure messaging consistency and improve conversion rates from paid traffic.
Inherited an account that never performed? We audit structure, tracking, budgets, keywords and creative. You get a prioritised fix list, whether you hire us or not.
OpenAI began testing ads in ChatGPT in February 2026 for logged-in adult users on the Free and Go tiers. In March 2026 it started pilots beyond the United States, beginning with Canada, Australia and New Zealand.
These placements work differently from search ads:
We treat AI placements as a test budget, not a replacement for proven channels. We report results beside your Google and Meta numbers. If the channel earns more budget, we scale it. If it does not, we stop.
GoingIT helps businesses, including eCommerce brands maximise PPC performance by aligning paid campaigns with a strong SEO foundation, improving keyword coverage, relevance, and acquisition efficiency across product-driven searches.
Google Ads management for law firms competing on Australia's most expensive keywords, where one case can be worth $30,000.
PPC campaigns for plumbers, electricians and HVAC teams, built around emergency searches that convert within the hour.
Google Ads for brokers, lenders and advisers, structured to win high-value enquiries without burning budget on rate shoppers.
Paid search management for insurers and brokers, targeting quote-ready buyers instead of comparison traffic that never converts.
Google Ads for clinics, dentists and specialists, managed inside Google's healthcare advertising policies to keep campaigns running.
PPC for cosmetic clinics and dental practices, where treatment values justify premium clicks and strong landing pages.
Google Shopping and Performance Max management for Shopify, WooCommerce and Magento stores chasing profitable online sales.
PPC campaigns for builders and renovators, filtering out browsers so your team quotes serious projects only.
B2B Google Ads for manufacturers and suppliers, capturing technical product searches that lead to high-value enquiries.
Google Ads for dealerships, workshops and auto services, built to drive booked jobs and qualified vehicle enquiries.
LinkedIn Ads and Google Ads for SaaS and B2B brands, measured on qualified pipeline across long sales cycles.
PPC for solar installers, built around rebate-driven searches and suburbs where your install team actually operates.
GoingIT supports organisations operating across local, national, and international markets. Our PPC specialists structure accounts to perform consistently across regions, time zones, and competitive environments.
We manage multi-market acquisition, geo-targeting, budget allocation, and campaign segmentation to ensure paid media supports expansion without diluting efficiency or control across growing businesses and established organisations.
Our team of skilled PPC experts actively monitors search terms, cost trends, and conversion signals to keep campaigns efficient as competition and market conditions change.
Google Adwords Keep Evolving – and so Our PPC Experts are
Let’s Fix What’s Holding Your PPC Performance Back.
The marketing industry is all about results, and digital marketers need the right digital marketing strategies to dominate
Pay Per Click advertising is known to be an effective form of Internet marketing that focuses on keywords
In order to attract the target audience and increase sales, you would need an eye-catchy banner for your
Send us your website and current ad accounts. We will show you where budget is leaking and what we would change first. There is no obligation to proceed.
Published Melbourne agency fees in 2026 run from about $500 to $5,000 per month for management. That sits separate from ad spend, and small local accounts usually pay less. We price on account size, platforms and complexity, and confirm your fee after a free audit.
Your budget depends on click costs in your industry and how many leads you need. Many Melbourne accounts start between $1,500 and $3,000 per month in ad spend. Too little spend produces thin data, which slows optimisation. We recommend a realistic starting budget during your audit.
‘No. Your ad spend is billed directly to your own account by Google, Microsoft or Meta. We never mark up media, so every dollar of budget buys clicks rather than margin.
You do. We work inside an account registered in your business name, with your own billing attached. Your campaign history, audiences and conversion data stay with you. If our engagement ends, we hand over full access and remove nothing from the account.
Search campaigns can produce enquiries within days of launch. Reliable cost per enquiry trends usually take 30 to 90 days, once the account gathers conversion data. Competitive categories take longer. We set expectations based on your industry during the audit.
Yes. Google renamed AdWords to Google Ads in 2018, and the service is the same. Many Melbourne businesses still search for an AdWords agency or AdWords management. Whichever term you use, you are looking for managed pay-per-click advertising on Google.
PPC buys visibility, and traffic stops when spending stops. SEO earns visibility over months and keeps working without click costs. Paid results appear faster, while organic compounds. Many clients run both, and our SEO team plans them together.
Yes. Microsoft Ads reaches Bing users, who skew older, desktop-based and business focused. Click costs are often lower than Google in Australia. We rebuild imported campaigns properly rather than leaving a duplicate running, then report both platforms together.
Yes. Account rescues are common work for us. We audit structure, tracking, budgets and search terms, then repair the highest-impact problems first. Often we keep your historical data and rebuild campaigns around it rather than starting from zero.
Yes. Our web team builds and tests landing pages in-house, so ad promises match the page. Faster, clearer pages improve quality scores and lower cost per click. You do not wait on a separate developer to make changes.