GoingIT is a Melbourne-based PPC agency managing Pay-Per-Click advertising for organisations looking for qualified enquiries, controlled acquisition costs, and clear visibility into campaign performance. We offer a comprehensive range of PPC marketing and management services, spanning consulting, campaign management, monitoring, analysis, and strategic guidance.
We design, launch, and manage paid campaigns that target high-intent search behaviour, reduce wasted spend, and convert traffic into measurable business outcomes. Our PPC specialists have managed over $300 million in paid media investment, driving more than $4 billion in revenue across diverse industry verticals.
Across SMEs and startups, our PPC specialists regularly restructure and optimise inherited campaigns, delivering 30–50% improvements in conversion rates within the first 30 days by tightening keyword intent, improving ad relevance, and validating conversion tracking, without increasing media spend.
We manage keyword architecture, bidding strategies, audience layering, and conversion tracking to ensure campaigns attract users who are ready to enquire, buy, or take meaningful action.
Our PPC specialists conduct a detailed consultation to understand your business objectives, margins, and performance expectations.
We perform in-depth keyword research, competitor analysis, and market assessment to identify high-intent opportunities with strong cost efficiency, filtering out low-value search terms early to prevent unnecessary spend.
Our team builds a well-structured ad account with organised campaigns, effective budget splits, and comprehensive negative keyword lists before launch.
We create conversion-focused ad copy and calls to action, supported by quality-checked conversion tracking to ensure accurate performance measurement.
Our specialists continuously optimise bids, keywords, ads, and audiences to improve conversion rates and reduce wasted spend, responding quickly to cost trends and search behaviour changes.
We monitor bids and budgets daily to ensure cost-effective performance.
Our team applies continuous testing, campaign refinement, and content improvement to maintain performance as markets and competition evolve.
GoingIT develops customised PPC strategies aligned to your market, margins, and business objectives. Our team structures campaigns around how customers search and convert, directing paid media spend toward measurable outcomes rather than generic traffic.
Our pay-per-click consulting focuses on conversion performance and Cost Per Lead (CPL), driving substantial revenue by improving lead quality and reducing wasted spend across multiple sectors.
As a Google Partner, our PPC experts stay up to date on platform updates, bidding changes, and new ad formats, ensuring campaigns remain compliant, competitive, and technically sound.
Our Melbourne-based team supports businesses targeting local, Australia-wide, and global markets. We design PPC strategies actively managing geo-targeting, budget allocation, and campaign segmentation that scale while maintaining cost control and instant performance visibility.
GoingIT operates with a straightforward pricing model. We ensure complete transparency into management fees, media spend, and scope of work, with zero hidden charges or unexpected costs.
GoingIT helps businesses, including eCommerce brands maximise PPC performance by aligning paid campaigns with a strong SEO foundation, improving keyword coverage, relevance, and acquisition efficiency across product-driven searches.
Our PPC experts manage search, Performance Max, and keyword-based campaigns to capture high-intent traffic and convert demand into qualified leads.
We manage Google Shopping Ads that place your products in front of users actively searching to buy, improving click quality and conversion potential.
Our team runs display ads across relevant high-traffic websites using contextual, interest, demographic, and geographic targeting to support visibility and conversion.
We use remarketing to re-engage past visitors and high-intent users, driving higher conversion rates at significantly lower acquisition costs.
Our PPC specialists manage YouTube and in-stream ads that deliver measurable engagement and support awareness, consideration, and action.
We run paid social campaigns targeting users by interests, behaviour, and networks, supporting demand generation across major social platforms.
We manage Microsoft Ads to access lower-cost search traffic and complement Google Ads, particularly for competitive or B2B markets.
We implement accurate conversion tracking and reporting so every PPC decision is based on real performance data.
We align ads with landing pages to ensure messaging consistency and improve conversion rates from paid traffic.
GoingIT supports organisations operating across local, national, and international markets. Our PPC specialists structure accounts to perform consistently across regions, time zones, and competitive environments.
We manage multi-market acquisition, geo-targeting, budget allocation, and campaign segmentation to ensure paid media supports expansion without diluting efficiency or control across growing businesses and established organisations.
Our team of skilled PPC experts actively monitors search terms, cost trends, and conversion signals to keep campaigns efficient as competition and market conditions change.
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