SEO Subject Matter Experts Driving Qualified Leads for Businesses

Data-Driven SEO Agency in Melbourne, Australia

Many Melbourne businesses consistently invest in SEO and receive regular reports that show rankings, impressions, and traffic growth. But hang on…

Do you know – What percentage of your leads came through your website through the organic search (SEO) campaign?

Are you paying more for your Google Ads campaign because the target audience cannot find you back online when your ads are not visible to them?

Do your clients talk about what they found on your website when you talk to them?

When these answers are unclear, it’s likely your SEO campaign does not exist or is not working at all for your brand.

GoingIT is a strategic SEO agency in Melbourne that combines deep technical SEO expertise, bespoke SEO strategies, and data-driven insights with the responsible use of AI to analyse search behaviour, surface intent patterns, and prioritise opportunities aligned with commercial intent to drive sustainable revenue growth. Our SEO experts have been delivering over 90% growth in organic traffic and more than 400% growth in organic revenue, consistently outperforming competitors in a highly competitive, evolving digital landscape.

Drive Up to 20X ROI with Our Full-Fledged SEO & CRO Services in Melbourne

Content Marketing & Strategy

We design content marketing strategies aligned to search intent and buyer journeys, building authority, improving engagement, and supporting sustained rankings through content that attracts and converts qualified audiences.

SEO Strategy

Our in-house SEO specialists design tailored strategies using keyword cluster research and competitor content-gap analysis, aligned with sales cycles and marketing channels to convert traffic into qualified leads.

Analytics & Reporting

As an AI-driven SEO agency in Melbourne, we deliver analytics-driven reporting frameworks aligned with commercial metrics, mapping keyword intent, tracking assisted conversions, and analysing organic traffic across channels.

AI SEO

Our AI SEO service combines intelligent automation with human expertise to deliver deeper insights and faster optimisation across Google AI Overviews, ChatGPT, and Perplexity, improving rankings, conversions, and efficiency.

Local SEO

As an Australia-owned and operated SEO company, we strengthen geographic relevance through technical signals, content localisation, and authority alignment. This converts local reputation into inbound demand.

International SEO

We deliver end-to-end international SEO covering audits, market research, content, on-page, off-page, technical optimisation, and authority building to scale visibility and revenue globally.

Technical SEO

Being a technically grounded SEO firm Melbourne businesses trust, we deliver audit and optimisation-focused technical SEO, building fast, secure, crawlable websites aligned with development workflows and release cycles.

eCommerce SEO

As a leading eCommerce SEO agency across platforms such as Shopify, WooCommerce, Magento, and others, we design scalable site architectures, category logic, and internal linking frameworks that support sustainable growth without ranking volatility.

Enterprise SEO

We deliver enterprise SEO for large Australian organisations, managing complex websites, scalable technical SEO, governance, and stakeholder collaboration to improve organic visibility, align intent, and drive conversions in competitive global markets.

On-Page SEO

We optimise on-page SEO across content, metadata, structure, and user experience to improve relevance, engagement, crawl efficiency, and conversion without compromising brand credibility.

Off-Page SEO

We strengthen off-page SEO through ethical internal and external link building, brand mentions, and authority signals that enhance organic reach, increase rankings, and boost credibility.

B2B SEO

We deliver B2B SEO that improves visibility across search and AI-driven discovery, attracting qualified decision-makers through content, technical optimisation, authority building, and intent-driven strategy.

Why GoingIT is the Right Agency for SEO Services in Melbourne

With over a decade of hands-on SEO expertise, we centralise information across channels, collaborate closely with marketing and technology teams, and implement emerging AI practices to plan, execute, measure, and grow SEO strategies, boosting conversions. Our audit and optimisation frameworks stabilise rankings, improve crawl efficiency, and support growth across large, evolving websites. We, as a renowned digital marketing agency in Melbourne with a global footprint,  map keywords to buyer intent, track assisted conversions, and analyse how organic traffic supports lead progression across channels. 

Our award-winning SEO specialists in Melbourne bring a wealth of knowledge when it comes to AI SEO, technical SEO, local & international SEO, eCommerce SEO, keyword research and content mapping, link building and acquisition, dedicated digital PR, and content services across channels.

Our Strategic SEO Process Behind 90% of Keywords in the Top 5 Search Results

We follow structured, advanced SEO strategies backed by AI that help Australia-wide businesses enhance search performance as buyer behaviour or algorithms evolve, regardless of small business, B2B, and enterprise environments.

Discovery, Strategy, and KPI Alignment

Our dedicated SEO consultants conduct a thorough audit to understand your business model, market, competitors, and technical landscape, ensuring SEO strategy and KPIs align with growth objectives.

Keyword Research and Mapping

We conduct advanced keyword research using search volume analysis, competitor gap analysis, and demand insights, grouping keywords by intent and value to boost high-quality traffic that is more likely to convert.

Technical SEO Audit and Site Fortification

We audit crawlability, site architecture, performance, and indexing to uncover technical issues limiting rankings and user experience, then apply proven technical SEO strategies to rank at the top of the Google SERP.

Content Writing & Marketing

We create authority-driven content that supports the entire SEO lifecycle, translating brand positioning and keyword insights into content that ranks, engages, and converts across every stage of the buyer journey.

On-Page and Off-Page SEO

We optimise on-page SEO across content, metadata, structure, and user experience to improve crawl efficiency and engagement, and strengthen off-page SEO to lift rankings, conversion rates, and reduce CACs.

Link Building and Acquisition

We boost SERP rankings through high-quality link building that earns genuine backlinks from relevant and reputed websites, strengthening DA, improving search performance, and attracting high-quality, conversion-ready traffic.

Performance Metrics and Optimisation

We provide clear performance reporting through monthly reports and dashboards that show keyword progress, traffic quality, and revenue contribution, supported by ongoing optimisation and quarterly reviews.

Industry-Agnostic SEO Services to Attract Your Target Audience

Ready to revolutionise your brand trust factor online?

At GoingIT, we work with you and for you.
Case Studies

SEO projects we, as well as our globally leading clients, are proud of.

Local Gold & Precious Metals Business (Melbourne)
Increase rankings for high-intent keywords on organic search results, boost local visibility, and drive qualified leads primarily through phone calls via organic search.
Real-Time Attendance And Tracking App
The client’s previous solution was fragmented and did not provide real-time updates or easy access to historical data.
Mobile App For Environmental Monitoring And Reporting
Monitoring relied heavily on manual processes, causing delays and inaccuracies in reporting critical environmental data.

Melbourne-Based SEO Experts That Deliver

Let your website work as hard as you do. With GoingIT’s SEO services, you’ll see more traffic, more leads, and measurable growth.

Expert Answers to FAQs About Bespoke SEO Services

How often will I receive SEO reports and updates?

You will receive detailed monthly performance reports covering organic traffic, keyword movement, conversions, and revenue contribution. Each month includes a strategy review to explain results, outline next priorities, and align on upcoming actions. These reports are free from vanity metrics and empower you to know your online audience better.
Yes, GoingIT delivers services across Australia. Whether you are in Sydney, Perth, Brisbane, Melbourne, or any regional area across Australia, we are just a call away. We conduct online meetings, share regular reports, and manage campaigns smoothly, regardless of location. Our team understands local markets and adapts strategies to your target audience. You don’t have to be in Melbourne to benefit from our expertise.
We don’t outsource; all SEO work is delivered in-house. Our team of SEO consultants, technical specialists, and content teams operate directly from our Melbourne office, ensuring high quality, accountability, and consistent strategy execution across every SEO campaign. It is difficult to ensure a comprehensive understanding of the business strategy of our clients through an outsourced professional. SEO today is heavily dependent on how your online audience uses multiple platforms to evaluate if your brand can be trusted to engage with.
SEO results vary depending on your industry, competition, and website history. However, some sites see improvements within 3months, while others take longer. Our SEO experts focus on building strong foundations for sustainable ranking and search performance. As a leading SEO agency in Melbourne, we provide clear updates and set realistic expectations. Contact us now.
Because we, as a professional SEO services agency in Melbourne, audit your website, identify critical issues, and create a customised action plan to boost rankings and visibility, we optimise your site, conduct intent led keyword research, resolve technical constraints, build high quality backlinks, develop authoritative content, and track performance through analytics, ensuring organic traffic translate into qualified leads, and boost sales revenue.

Yes, a lot more than just SEO services in Melbourne. We offer a suite of digital marketing services, including;

  • SEO Services
  • Pay Per Click (PPC)
  • ICT Security Services
  • Website Hosting & Domain Services
  • Social Media Marketing
  • Email Marketing
  • Digital Marketing
SEO aims to increase organic traffic, visitors who find your site without paid ads. On the other end, PPC (Pay-Per-Click) involves paying for ad space on Google or social media platforms. PPC can generate faster results, while SEO builds credibility and long-term visibility. Our seo services Melbourne help you balance paid and organic strategies for maximum ROI.
SEO pricing varies based on your business size, goals, and industry competition. Our company develops personalised SEO plans tailored to your needs and budget. We provide transparent pricing and clear service breakdowns. SEO is a long-term investment in your growth, and we focus on delivering measurable value.
Omni-channel SEO build trust online for your brand. To be able to do so, it works with every aspect of your website, including speed, structure, content, usability and many more. It helps search engines understand your pages and drives more visitors to your site. You get better rankings, increased traffic, and higher topical authority, resulting in a stronger brand visibility. Our SEO agency in Melbourne ensures your website performs well in search results and converts visitors into customers, generating potential qualified leads.

Before hiring an SEO agency, ask about their approach, the tools they use, and past case studies where the engagement was at least 2 years long. Ensure they use ethical (white-hat) methods and provide transparent reporting. Find out if they offer customised strategies rather than generic packages. A reputable SEO firm in Melbourne will explain its process transparently, set realistic goals, and focus on long-term success. Also, ask about communication frequency, support, and updates.