Top SEO Trends & Tips of 2015 every marketer should aware

    Top SEO Trends & Tips of 2015 every marketer should aware

    Google constantly updates its search engine algorithms. So, it is important for the SEO professionals to stay updated with the latest trends. Constantly improving search engine rankings makes many experts lead towards a more holistic approach in line with content marketing strategy and traditional marketing techniques.

    By this post, GoingIT shares the latest SEO trends and other tips to use when developing your latest SEO plan for the future.

    Traditional links and Brand Mentions

    Yes, inbound links are still considered the most important factor in page ranking, but the way Google interprets these links has been changed. Google caught on to certain old practices which link building campaigns brought in. It used to be that a link was linked, and the more you have, the better you get as rank. Now, however, Google takes into account “implied link,” also called “brand mentions” and the ratio of how they are spread around the web. Brand mentions are words on another webpage mentioning or referencing your brand or company without the use of a hyperlink.

    A key take away from this is to make sure your links appear natural from a wide range of sources with high authority if you are involved with any link-building campaign. Establishing your own brand authority is an important factor which will contribute huge to the improvement in ranking. As explained above, if you are using link building for your primary keyword list as anchor text and the same URL for the hyperlink, keep in mind as Google will recognize the correlation as being tied to an SEO campaign and may penalize your site. Mixing URL structure and keywords and phrases will allow your link building campaign to appear more natural.

    Conversational Keyword Phrases

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    Hummingbird update from Google in 2013 has brought many changes to how keywords are interpreted on the World Wide Web. The most significant change from the update is the improvement in the way of search algorithm which understands “conversational” phrases-questions entered in a search query to make sure the whole phrase is understood rather than each particular word. So, what does this mean for SEO experts?

    Don’t use your PR Company to build links and make sure link-backs are from trustworthy sites.

    Try to ensure anchor text linking back to your site which is of more natural way and of less “keyword focused”.

    Make sure your website is useful and entertaining the targets with your audience with shareable content and multimedia.

    Establish a strong social presence across all the major platforms.

    Mobile Optimization and User Behavior

    As it’s not a new trend, the decision for marketers to support mobile environments should not even be an option. When 1 out of every 5 people in the world own a smart phone and 1 out of every 17 people own a tablet, you are only shooting yourself in the foot without mobile support.

    As per the Analysis of 2014 and 2015, it’s clear that SEO campaigns will not support the only mobile optimization strategy, but also building the strategy beyond simply having a responsive website. Not only should your site be readable and accessible from every device and multimedia platform, but also it should be optimized accordingly for each. Images and content need to be lighter on smaller devices rather than simply scaling down and re-adjusting to the browser window. Google algorithms now take user behaviour like bounce-rate into effect. If you deliver a bad user-experience because your site is not optimized properly, your ranking will be affected.

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    Always keep in mind: Content is King

    Your website has to really deliver if you want to rank for relevant search terms. The days of taking advantage of loopholes and quick fixes are long gone. The web basically breaks down to simple content, and Google search algorithms strive to make sense of the content to deliver better more relevant content to the searcher. It only makes sense that content continues to hold the throne.

    Integration of Social Media

    As Google search algorithms are becoming pretty much the closest thing to artificial intelligence, it only makes sense so human signals will play a more important role in the future of SEO. If you don’t have a strong presence and strategy which allows for people to find and share your content, you’re doing it wrong! Social media is not going away. It is essential to target your market by delivering quality content is essential.

    It’s your core responsibility as a marketer or web developer to evolve and change your strategy on the fly. Facing problems with website visibility? Contact our Digital Marketing Experts of GoingIT and let’s bring success.

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