As mobile search exceed desktop earlier this year, Digital Marketing experts have been putting a lot of effort into mobile optimization.
In fact, a single search for ‘Mobile-Friendliness’ or ‘Responsive Web Design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new problem as Marketers and Developers focusing too much on mobile. Although responsive design can be an adequate user experience strategy to attract traffic and gets clicked on multiple devices, it’s not a magic bullet.
In order to achieve an absolute advantage over your competitors, you need to utilize all of the digital marketing tools at your disposal.
Why only Responsive Design is not enough in current era?
SEO and Conversion Optimization.
Going mobile alone isn’t going to develop your leads, make your content go expanding or increase your profits. Google’s Keyword ranking position is dependent on multiple elements.
Let’s put focus on-page SEO factors
On-page factors such as Meta Tags, Keywords, Permalinks, Rich Snippets and content helps search engines (Such as Google) to crawl and index web pages. This in turn can positively affect your search rankings because your site will be deemed search engine and user-friendly. Although you’re already making use of RWD, confirm that your on-page aspects are all working as intended.
Work on Content
A beautiful website is nothing without content. Match content with the kind of people who would be most interested in it. If your target audience is from non-working group, create content which is of simple and friendly as a project. If your market for entrepreneurs, write about investing opportunities, money-saving tips, and how to articles on balancing work and life.
Your content will correlate your responsive web design perfectly. Some points to be kept in mind especially when you focus on Responsive Web Design.
- In this aspect, you need to understand when and where to publish posts in Social Media.
- Consider Web Design Elements.
- Complement with Offline Campaigns.
- Make sure your site is Mobile friendly because the Responsive web design is just the tip of the iceberg. Go ahead and make sure that your mobile website is working smoothly and seamlessly across all devices.