Are you worried about visitors leaving your website without purchasing any product or service? With the increasing shopping cart abandonment rates on the rise, online business owners are looking for new innovative ways for improving their sales. Offline businesses may also have many customers who leave the store without buying anything. Similarly, online website owners lose their revenues because of shopping cart abandonment. Online business owners should measure the abandonment rate and reduce it by following the following steps:
Always Offer Multiple Payment Options
Customers expect choices in terms of payment options. It would be a great idea to offer a variety of payment options such as Paypal, credit card, debit card, Net Banking, mobile payments and Cash on Delivery. If you do not offer such type of multiple payment options, it could be increase Shopping Cart Abandonment rate.
Specify your Shipping Costs and Options
No customer likes surprises when they reach the final page of checkout. Make sure to be upfront with your customers about the shipping costs and other additional taxes. You can calculate the estimated tax and let the customers know about the potential shipping costs along with the estimated delivery date.
Email Reminders to Customers
Email reminders of the products left in the customers’ shopping cart can be sent to them after 12 to 24 hours after they left your website. It is a very known fact that shopping cart reminders via email help to ring a bell in customers’ mind and this would help you to reduce the shopping cart abandonment rates.
Single Page Checkout
Having multiple check out pages can decrease your shopping cart rates. Discuss with the designer for a single page checkout that can save the customers’ time.
Integrate a Wish List
Rather than removing the items from the customers’ cart, let them stay there in their wish list. You would be able shoot emails to them about the items left in the cart.
Multiple Signup Option
Allowing your customers to register via Facebook or Gmail. By offering multiple singup options customers can save time in filling out the information.
Guest Check Out
Customers might not be ready to fill up all the details and create an account to your website. Let the visitors make a purchase via a guest account.
Reassure Customer
Don’t wait to let your customer to know important information which might customer looking for such as Warranty & Discount. It may drive them away.
Transparent Policy
Make sure that the customers should aware with the return or exchange policy when they buy any product or service from your website.
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Contact GoingIT, we provides Ecommerce Website Development Service to cope with your needs. So, don’t wait & do reach us today to our Developers via email at contact@goingit.com.au or call us at our Toll free no at 1800 13 1300.