If you have a content marketing strategy, then there’s a one question must raise in mind is like does this strategy suits your audience. If it doesn’t, you could be wasting a lot of time and energy creating content through blogs, tweets and infographics, which doesn’t really do any good for your business.
It’s vital that you can make every stage of your marketing strategy to fit your audience. That’s how you get viral hits, boost your traffic, make more sales and see real growth.
You require an actionable guide to build a content marketing strategy which tailored to your audience, no matter how creepy and astonishing they are, so you can make sure you’re:
- Getting high quality traffic
- Seeing lots of social media shares
- Adding value
- Converting better
- Reaching more people
3 questions each Marketer should always keep in mind for Content Marketing Success:
- Who is your audience?
- What content are they looking for?
- Where do they go to find it?
Who Are Your Audience?
Creating a connection with your audience based around content which they love, want and need. But in order to find this, you need to find who your audience is.
Finding Your Audience (And What They Want)
We believe that you have a blog which is used and updated.
So, it is always required that who your audience is, about your blog, product or services.
The best way to find out is who look at the content which they’re sharing. In fact the design of the blog is used to boost the traffic.
Search Your Site
It shows you how many times an article has been shared, who shared and it shows vital information about those people that you’re going to use right now.
Look at who has been sharing Your Posts
It will come up with a list of everyone who has shared that content on Twitter, which gives you a real insight of your audience. Because, now you can see exactly who is into your posts:
- Are they a specific gender?
- Do they have a particular job or work in a specific field?
- Does anything tie all of these people together?
This is the stage where you have to do some thinking. But it’s where the content you’re going to create more on that next – is going to be decided. Because, here is where you crawl inside the mind of your readers and see what they looking for.
Still having issue with your strategy? Let’s discuss with us and allow us to help to get right audience for your success.