Did you hear the sound? It’s the loudest sound of lots of emails, targeted ads, and personalized web experiences that play an important role. Despite of volume, Business to Business (B2B) and Business to customers (B2C) brands succeed at delivering appropriate information to their target audiences.
In several cases, data is being used to deliver personalized email campaigns with incredible results. GoingIT, a Melbourne based Email Marketing agency believes that personalized emails improve click-through rates by 14% and conversion rates by 12%. With these results, more and more companies are relying on personalizing email campaigns will increase.
One of the most significant factors for success in email marketing depends largely on the next steps customer take after going through your email. Whether you’re sending the emails for specific landing page or inviting them to take benefit of a personalized offer on–site, the work doesn’t end in your customer’s inbox.
According to the analysis, using correct targeting and testing methods can increase the conversion rates up to 300%.
Break Down the Obstacles
As a fact, it’s about to open-rates on mobile and digital teams. It is sure on the other hand that a brand makes good money from significant investments in email marketing without an optimized, personalized mobile experience.
GoingIT strongly strives to help you get the best returns on investment by offering the best email marketing services. Based on your requirements, we propose the best suitable solution that matches your budget.
According to the analysis, 64% of companies would like to improve their personalisation, 64% their marketing automation, and rest 62% want segmentation.
Below are the different ways which you need to keep in mind when you are looking for optimizing your website optimization strategy which can enhance your email marketing efforts.
Use Website Data to validate Email Analysis
Segmenting your audience for email marketing is not a unique practice. However, the segmentation of your website traffic is often treated as a mutually exclusive effort.
Use Email Marketing Attributes to Create a Better On-Site Experience
One leading travel brand worked with GoingIT, a website and app optimization solution provider, on an email campaign designed to bring users to the site by
converting email prospects with a featured destination that best reflected their preferences.
Map Email Engagement and CRM
With the use of the right tools, you can map the unique identifier to a CRM file and target specific individualised content to the visitor.
Test and Target from Email to Landing Page
Using optimization solution, you can test custom content on your predefined email segments by redirecting them from an email to a specific landing page.