These days, content strategy has become a part of digital space. Along with user experience (UX), web development, content marketing, SEO, it has several uses in the web development sector. Let’s discuss about the common strategies of content strategy for the web and find out how it fits in the neighbouring disciples. 1. Team WorkRead more
Do you think to get local rankings is easy compared to the global competition? Yes, it is easy, but you have to do depth research and follow some strong hierarchy in order to get your local rankings in a short time. Because, usually in the local SEO promotion, there is a low competitor and toRead more
While off-page SEO might be helpful in improving traffic, it is on-page SEO that will make sure that the visitors stick around. Therefore, it comes before everything else, and, at times this might be all you need. On-page SEO is very effective in helping search engines identify what you do, hence, easily getting ranked onRead more
To deliver results, Google has released a new machine learning technology that will be sorting search results created using artificial intelligence. RankBrain has been attracting the attention of digital marketing Melbourne professionals and website owners alike, all looking to understand how the system will affect SEO. To get an accurate deduction to this question, itRead more
Every website owner should monitor the website performance to plan the best SEO strategies. If you own a website, you would have to check how it performs on various search engines. When you need to analyze your website’s SEO performance, there are several tools to help you analyze and measure the ranking potential of theRead more
Jack designed an awesome and great looking website for his business, but the sales had been going down day by day. Even SEO rankings were not good. Someone suggested him to use free SEO analysis tools on the web to know what was wrong. He made use of a few tools and discovered some flaws inRead more
What is meant by Structured Data? In terms of SEO, ‘structured data’ means marking up a webpage’s HTML to offer detailed information about the content of that particular page. This is made understandable by computers and people. Different types of structured data are available. You must have heard about the Facebook Open Graph markup. WhenRead more
Once you have chosen the right SEO keywords for your website, you would have to make a lot of choices to ensure that your website ranks higher in search engines and drives targeted traffic to it. Before you start the SEO, you should find out: What is your website all about? What is the purposeRead more
Most of the entrepreneurs develop an attractive website and then never update it. They think that their job is done once the site is developed. Very much like your vehicle, a website also needs regular maintenance to maximize its effectiveness. When you update your website from time to time, your website would run and workRead more
Did you know what makes a great link? Well, link building is not an easy job. Many people think that the more links you have towards your website, the better. This is not true. It is important to focus on quality rather than quantity. A link coming from a top site will have more weightRead more