Someone has said it rightly that social media has become the main stream and every media is becoming social. We usually think and relate some brands and their attitudes to social media, content marketing, and management. It’s very clear from every angle, except from view, most of the brands are overlooking the “social” in front of the Social Media. This is what sets social media apart from other kinds of media. To excel in social media, you need to begin with cultivating a social media mindset.

All that we are currently doing is majorly titled towards social media which is based on advertising and Brand Awareness. This affects corporate brands more.

Mostly business owners have concentrated mainly on mainstream traditional media. As we all know the current trends is for brands to first learn about their customers, get their attention through the use of social media platforms like blogging, YouTube, Xing, Facebook, Delicious, Bookmarking, RSS, Pod-casting, Wikis among many other online media available.

The evolution of these new media has opened up opportunity to seek opinion, interact and provide information about offers. Today, customers are no longer buying from one mode fit all offer by the traditional media. Some corporate brands seem here to give some excuses for not using the power of social media. Also, no regulatory authority here gives any attention to whatever they have to say. They also claim that online forums here have no impacts on corporate performance. Some also claim that social media is alien for us.

GoingIT believes that social media is not aligned. The idea of Social Media, content marketing is rooted in cultural rituals. Drawing a parallel line in this ancient ritual, the customers want the brand to go viral today and, also to make money. Brands through social media, content and social marketing set up, abate by loading the right words in their contents to convince, educate, entertain before selling anything.